FUD is a marketing and communications term that stands for ‘fear, uncertainty, and doubt’. It is a psychological tactic to influence people towards having a negative perception of something — such as a product, market, or brand — generally through spreading misinformation or inciting fear. In crypto, FUD usually falls into two categories: The deliberate attempt to stoke widespread fear, uncertainty, and doubt about a particular project to manipulate prices downward. General scepticism about crypto as an asset class that can result in the spreading of exaggerated negativity or ‘fake news’ on the topic. FUD, whether deliberate or not, can affect the market value of a coin, a company, or a project — and even an entire market. It can be thought of as the opposite of FOMO. When markets are rising, individuals may give into feelings of FOMO; when markets are cooling, FUD can spread more easily.
FUD is all part of the game and crypto space, it brings the psychology game to the space