Web3 influencers

Its crazy how so many of these web3 influencers use their platform and influence to shill rubbish coins or even rip their communities off, so many people have fallen victim of this, they basically try to make money off their community members and people are so trusting especially newbies, I remember my experience as a newbie, it was crazy navigating it all and I got ripped off a lot of times, what ways do you all suggest we can curb this?