Another increasingly popular Web3-native user acquisition strategy is launching incentivized rewards campaigns on bounty platforms that reward users with crypto when they complete specific value-add on-chain actions (i.e. trade, stake, swap, lend, follow on social, etc). For new users, it is a way to earn crypto while learning and building credentials to become a contributor to emerging projects. For Web3 projects, it is a way to identify and acquire quality contributors based on their credentials and value-adding activities.
Rather than paying Facebook or Google to capture whatever minimal search traffic is left in the bear market, you are paying to onboard users that have previously demonstrated value-add activities or positive on-chain behavior, a demographic that is significantly more likely to stay engaged and contribute to your community. Some such reward platforms include:
Good luck.
