Sony Announces Plans to Back Web3, NFT Startups – Japan Set for Metaverse Pivot?

The Japanese business behemoth Sony is set to invest in Web3, NFT, and metaverse firms via an incubator program.

Per Japan’s Bit Times, Sony has teamed up with Astar, a Japanese smart contract platform and blockchain developer, for the initiative.

The Web3 firm Startale Labs – a frequent Astar collaborator – is also taking part in the project.

The project involves Sony Network Communications, a wholly owned Sony subsidiary that specializes in IT solutions and software development.

The three firms first announced the launch of the program in February this year.

The operators called on firms “around the world” to apply for financial and tech support via the incubator.

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