Branding are consistent actions. On what and for what you may ask. But we need understand what a brand is and why it exists.
A brand is a feeling that others have about you. And this is needed because of competition in the business arena or in a society among humans. As a business you want to attract or grab the attention of customers. Hence, you take consistent actions to influence how people see you and feel about you. This will make you stand out of the millions of people doing the same thing as you.
Your logo, your products packaging, customer service, care for your manpower, brand voice and tone etc set you apart.
This is branding.
Imagine you are a man and you want to attract, retain and maintain the attention of a lady, everything you do to achieve this… is branding.
I hope you have learnt something from this.