I think airdrop is literally the best marketing means in Cryptocurrency ecosystem, considering what has happened in past months on the blockchain.
We have seen few projects struggling to survive (projects that didn’t consider to reward their community).
Benefits of Rewarding Community Members
- Give community members more reasons to use a particular network in the blockchain
- Get more people to talk about the project hence make people have interest in the blockchain.
- Also it increases the circulating supply and number of holders which also increases the rank of the project amongst others.