Artificial intelligence transforming the soft drinks industry: coca-cola and unilever at the helm

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Home » AI » Trending News

ARTIFICIAL INTELLIGENCE TRANSFORMING THE SOFT DRINKS INDUSTRY: COCA-COLA AND UNILEVER AT THE HELM

October 26, 2023by Editah Patrick

3 mins read

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CONTENT

](https://www.cryptopolitan.com/ai-transforming-the-soft-drinks-industry/#)

1. Coca-Cola’s AI-driven journey to 3000

2. AI market on the rise

3. Unilever’s AI-powered initiatives

4. The future of AI in the soft drinks industry

TLDR

  • AI-driven innovation is reshaping the soft drinks industry, with Coca-Cola and Unilever leading.
  • Consumers’ preference for sugar-free options drives low-calorie carbonate growth, aligning with AI’s role in product development.
  • As AI adoption accelerates, the soft drinks industry can expect increased efficiency, personalized offerings, and better adaptation to consumer demands.

The soft drinks industry is experiencing a paradigm shift as artificial intelligence (AI) takes center stage. Coca-Cola recently unveiled its limited-edition Coca-Cola 3000 Zero Sugar, a futuristic beverage created with the assistance of AI. Meanwhile, Unilever, the owner of PepsiCo, is harnessing AI to optimize various facets of its operations.

Coca-Cola’s AI-driven journey to 3000

Coca-Cola embarked on a unique quest to envision what the year 3000 might hold for beverages. To achieve this, they engaged with their customers through the Coca-Cola Creations platform, posing a fundamental question: “What would Coca-Cola look like in the year 3000?” The responses from consumers laid the foundation for the development of a truly futuristic product.

AI played a pivotal role in analyzing and interpreting consumer responses. It deciphered the future as perceived by individuals, encapsulating their emotions, ambitions, colors, and flavors. The result? A one-of-a-kind beverage characterized by colorful packaging featuring spherical shapes in vibrant shades of purple, pink, and blue, complemented by a pixelated logo. Most notably, the AI projected the future as being sugar-free.

This sugar-free focus aligns with global trends. Low-calorie carbonates have experienced a substantial 39% growth between 2015 and 2023 worldwide. This growth trajectory will continue over the next five years, driven by consumers’ heightened emphasis on health and wellness. In a recent global survey by GlobalData, 81% of respondents deemed it important for a product to contribute to physical fitness and health.

AI market on the rise

The AI market is on an upward trajectory, poised for significant growth. Forecasts suggest it will surge from $81 billion in 2022 to $90 billion by 2030, with an impressive compound annual growth rate (CAGR) of 35% from 2022-2030. This growth is fueled by advancements in machine learning (ML) driven by improved algorithms and increased computing power.

AI is becoming increasingly prevalent in the soft drinks industry. Companies leverage AI applications to streamline operations, enhance product development, and meet evolving consumer demands.

Unilever’s AI-powered initiatives

Unilever, the conglomerate behind PepsiCo, is at the forefront of AI adoption. The company is employing AI tools that tap into neural networks and utilize the GPT API to cater to the evolving needs of its consumers and adapt to market dynamics. These AI-driven applications enable Unilever to optimize various aspects of its operations.

6 Likes

Good article

4 Likes

Very interesting article

3 Likes

Not bad, good

4 Likes

AI is the new gold.

1 Like

Great development

1 Like

Ai is in every sector rn

1 Like

usefull infos

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