Aptos Labs is Bringing Blockchain to the Movies with the Launch of: FREE RENFIELD In partnership with Universal Pictures’ new horror comedy
LOS ANGELES, March 24, 2023 /PRNewswire/ – Aptos Labs, Forward Studio and Signal and Cipher, today jointly announced, in partnership with Universal Pictures, a fan-fueled twist to the launch of Universal’s new horror comedy, Renfield (in theaters April 14), starring Oscar winner Nicolas Cage as Dracula and Emmy-nominee Nicholas Hoult as Renfield, his long-suffering servant.
Promoted by partner Fandango, advertised on Bloody Disgusting, across theatrical digital pre-shows and on Universal Pictures’ media channels, FREE RENFIELD is free to play, accessible on mobile and desktop devices and runs from March 24th to April 20th.
Brought to life by the Aptos blockchain, FREE RENFIELD affords fans the opportunity to compete for a chance to be entered to win a variety of Dracula inspired prizes, including the Renfield digital art collection; auto-generated, individualized prizes that are minted and become a tradable collectible.
The Renfield digital art collection is a series of four designs following the story of Renfield, Dracula’s familiar on his quest to free himself from the clutches of the Prince of Darkness. This series features special poster designs and custom comic art based on key scenes from the Universal Pictures film Renfield. Each piece is tied to different levels of physical and digital prizes one can win by playing the Renfield Sweepstakes.
In the film, Renfield eats bugs to temporarily give himself superhuman powers, which served as the inspiration for Forward Studio creating FREE RENFIELD, an interactive web-based game that allows users to search for bugs, which are starring key characters in the film, for a chance to win Dracula inspired prizes. Players simply look at movie scenes for the hidden bugs, then select the right scene for a chance to win and be entered to win a prize lot worthy of a dark lord.
FREE RENFIELD meets fans where they already are, and allows users to seamlessly integrate web2 and web3 technologies into their everyday lives. Users will be challenged to swipe through a series of stylized photos to find the bugs and win both digital and physical collectibles.
Full info at: https://finance.yahoo.com/news/aptos-labs-bringing-blockchain-movies-130000607.html
