Universal Pictures’ chilling collaboration with Aptos Labs will see it launch a web3 promotional campaign for the horror film “The Exorcist: Believer.”
• The blockchain-powered “immersive experience” offers fans exclusive digital art, behind-the-scenes content, AR filters and the chance to win physical prizes.
“If we plan to create digital collectibles for every movie ticket or product we sell … we need technology that can handle that scale,” Universal Pictures VP of technology partnerships Greg Reed said. "Aptos is built to handle the volume and performance to truly, and reliably, change how fans experience movies.
P.S. This is huuuge!