Airdrops as a marketing strategy

We have seen from years back how airdrop has helped major projects in creating awareness about the utility of a token or coin.
This has so much helped most projects like SOLANA, OPTIMISM, BNB, and the likes.
Creating awareness by airdroping a roken to the community isn’t enough to think people will have the back of the so called project but constantly building and bringing in new innovations unique from what other projects has paves way for the progress of such project.

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